Auntie Coco’s
Effective Date: October 17, 2025

At Auntie Coco’s, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our store at 1 Deerfield Ave, Shelburne Falls, MA 01370, use our website (www.auntiecocos.com, if applicable), or engage with our services, including purchasing gift cards or other products. By using our services, you consent to the practices described in this policy.

• Information We Collect:
  
  • Personal Information: When you make a purchase (in-store or online), sign up for an account, or contact us, we may collect your name, email address, phone number, billing/shipping address, and payment details (e.g., credit card information).
  • Non-Personal Information: We may collect anonymized data, such as browsing behavior on our website (e.g., pages visited, time spent) or in-store purchase trends, to improve our services.
  • Customer Submissions: Reviews, photos, or feedback you provide may be collected, including for promotional purposes.
• How We Collect Information:
  
  • Directly from you during purchases, account creation, or customer service interactions.
  • Automatically via website cookies, analytics tools (e.g., Google Analytics, if applicable), or in-store point-of-sale systems.
  • From third parties, such as payment processors or shipping providers, to fulfill transactions.
• How We Use Your Information:
  
  • To process and fulfill orders, including gift card purchases and gift-wrapping services.
  • To communicate with you about your order, returns, or inquiries.
  • To improve our products, services, and customer experience (e.g., analyzing purchase trends).
  • For marketing purposes (e.g., sending promotional emails about gift cards or seasonal items), with your consent or an option to opt out.
  • To comply with legal obligations or prevent fraud.
• How We Share Your Information:
  
  • With third-party service providers (e.g., payment processors, shipping companies) to complete transactions or deliver services, bound by confidentiality agreements.
  • With legal authorities if required by law or to protect our rights, property, or safety.
  • In aggregated, anonymized form for analytics or marketing purposes, without identifying you personally.
  • We do not sell or rent your personal information to third parties for their marketing purposes.
• Data Security:
  
  • We implement reasonable physical, technical, and administrative safeguards (e.g., encryption, secure payment systems) to protect your data from unauthorized access, loss, or misuse.
  • However, no system is completely secure, and we cannot guarantee absolute security of your information.
• Your Choices and Rights:
  
  • Opt-Out: You may opt out of marketing emails by clicking the “unsubscribe” link in our emails or contacting us.
  • Access and Correction: You may request access to or correction of your personal information by contacting us, subject to verification.
  • Cookies: If our website uses cookies, you can manage preferences through your browser settings.
  • Residents of certain jurisdictions (e.g., California under CCPA) may have additional rights, such as requesting deletion of data; contact us for details.
• Data Retention:
  
  • We retain personal information only as long as necessary to fulfill the purposes outlined (e.g., processing orders, legal compliance), typically no longer than 7 years, unless required by law.
  • Anonymized data may be retained indefinitely for analytics.
• Third-Party Links and Services:
  
  • Our website or services may include links to third-party sites (e.g., payment processors). We are not responsible for their privacy practices; please review their policies.
• Children’s Privacy:
  
  • Our services are not directed to individuals under 13. We do not knowingly collect personal information from children. If we learn such data has been collected, we will delete it promptly.
• Changes to This Policy:
  
  • We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated policy will be posted in-store or on our website, and continued use of our services constitutes acceptance.
• Contact Us:
  
  • For questions, requests, or concerns about your privacy or this policy, contact us at:
    • Address: Auntie Coco’s, 1 Deerfield Ave, Shelburne Falls, MA 01370
    • Email: support@auntiecocos.com
    • Phone: (413) 200-9879
  • Our customer service team is available [insert hours, e.g., Monday–Friday, 9 AM–5 PM EST] to assist you.

Thank you for trusting Auntie Coco’s with your personal information. We’re committed to keeping it safe and using it responsibly.